Live Virtual Tours
The world's first platform to visit homes live with an advisor integrated into a 3D model. Over 75M euros in remote sales.
The challenge
How do you sell a complex, high-value product online? A home isn't bought with a click — it's bought with trust and conversation.
AEDAS Homes, Spain's leading residential developer, has a large share of its offering on the coast (Malaga, Mallorca, Alicante), with strong international demand. The challenge: showcase the product and answer questions in real time, even when the buyer is thousands of kilometers away.
The solution
Instead of cameras in show apartments (expensive, limited angles, lighting-dependent, and no common areas), I designed a new format: a live video call with a chroma-keyed advisor integrated into a home and its surroundings in real-time 3D. The advisor guides the visit while talking with the client as if they were there — apartment, common areas, and surroundings.
How we built it
- Pilot at Vanian Gardens (Costa del Sol).
- 3D model prepared for real-time rendering with Unreal Engine.
- Adaptation of InfinitySet (a broadcasting virtual set) for an entirely different use: home tours via video call.
- Access via link from mobile, tablet, or desktop — no installation required.
Result
The advisor appears realistically integrated within the 3D environment, and the client can much better understand spaces, layouts, and context. The technology serves what truly matters: a quality sales conversation.
Impact
- Hundreds of live tours for international buyers
- Clients from over 25 countries
- Conversion above 50% in some developments
- In 2020, ~70% of reservations without visiting the physical sales office
Scaling and spin-off
In 2020, the project was spun off as an independent company and I became CEO, offering the solution to third parties with white-label virtual sets. We worked with Engel & Völkers, Acciona Inmobiliaria, and Grupo Piñero, among others.
My role
- Product ideation and end-to-end experience design
- Pilot leadership and operational and commercial scaling
- Technical coordination (3D, Unreal Engine, virtual set) and partners
- Metrics definition, commercial narrative, and service model
- Leading the spin-off as CEO